Get Found on Google
Because what good is website that no one can find?
Having a website and having a website that people can find are not the same thing. You need a website to drive shoppers to your business because that’s how people find and vet businesses today. But how do you create a website that people also can find? So, to get found on Google you’ll have to do search engine optimization (SEO).
You need an online presence. But to navigate the best practices of setting up and maintaining a website that looks professional and engages your target audience and gets returned in Google searches is complicated. As your assistant I’ll navigate the details of getting found on the web for you. As your coach I’ll help you target and produce quality content. Quality content will reduce the bounce rate, how quickly visitors leave your site. This will help you get found on Google free listings as well as on Google Maps. This is what my brand of SEO marketing will do for you!
SEO Marketing
Do you have a great service and need to get the word out, then SEO is for you. The vastness of the internet, like the vastness of space, means that the competition for ranking is huge and increasing all the time. Therefore, the objective of SEO marketing is to build a website that is interesting, compelling and informative and that holds to a particular standard set by Google. How I do this as an SEO consultant is by understanding the search engine’s website guidelines and building your website according to those best practices.
The goal of SEO marketing is to boost your ranking in the organic (free) listings, including Google Maps, search results in all search engines. That’s opposed to running paid ads in the search result pages to get traffic to your website. The keys to this approach is quality content, both texts and graphics, building metadata and the prominence of your website. Prominence is simply a matter of being recognized by other online venues.
SEO Continuum
What’s in a name right? Another famously efficient means of getting new customers and continuing your relationship with existing customers is through email marketing. As this is an even more aggressive approach, you’ll be ready for this next step when you’re producing interesting content on a monthly basis. To do this you’d start with your current customer email list then build your email list through Facebook ads to anyone with similar interests and profiles to those current customers. Yes, that’s what Facebook can do for you, even though it’s a little bit creepy.
So there are alternative means of reaching new customers, but they all start with a truly professional website.
Organic vs Paid Results
Organic SEO takes longer to achieve, but organic SERPs (search engine results pages) are free. Once we build your website for SEO and optimize your site it takes time for the search engines to appreciate what you’ve done. Building the prominence of your site can take even longer to achieve and it’s a goal we’ll work toward continually. But by sticking with the program and doing the work, ultimately we’ll find success. For more information, work your way through the links in the menu bar, left to right, then to Articles for topic of interest. At any point please feel free to begin the process by getting in touch with me.